Cold Email Foundations

Get the replies you need to fill your pipeline

This jam-packed course gives you the simple formula that's helped SaaS sales professionals, like you, go from a ZERO to 10% reply rate in a matter of days.

Course Overview

  • Lesson 1
    Write The Most
    Relevant Emails

    10 minutes

    Explores how to be relevant for your audience and how to find the right tone in your emails.

  • Lesson 2
    Power 5
    Templates

    10 minutes

    Covers the core emails you need to boost your cold email outreach game.

  • Lesson 3
    Sequencing and Testing
    Your Emails

    5 minutes

    Details what a more than solid sequence is, where email belongs in it and how to test it properly.

Why You Should Take This Course

Email is almost 40x more effective at securing customers than social media - IF YOU DO IT RIGHT!

This course provides all the formulas you need to generate B2B leads the right way.

  • Eliminates the struggle of writing relevant emails

  • Tried and true templates honed over many years of field testing

  • Gives you a step-by-step guide on how to use all frameworks included in the course

Pricing

Alexa Pedowitz, Account Executive

Lydia breaks it down, gives examples, and makes it simple for anyone to write compelling copy that's sure to elicit buyer response.

Heather Frady, SDR Leader

Your framework is incredibly easy to follow and use. I think with messaging it's really easy to get lost in the sauce, so the fact that you're spelling it out, plus giving examples is incredibly helpful for creation!

Chris C.

Lydia broke everything down in a simple and easy to execute manner that allowed me to leverage the framework not just for myself, but for my whole team.

Justin, Recruiter

Taking this course helped me secure 10% reply rates and three new meetings, in two weeks from one campaign.

Who You'll Be Learning From

Co-Founder & Outbound Maven Lydia Hutchison

Meet Lydia! Over the last 20+ years, Lydia’s grown from a dedicated SDR into a strategic leader in sales development and account management.

The demand for her 1:1 and group training grew so much over the last few years, it made all the sense in the world to share her expertise on a platform that could reach more people.

Get to yes faster by taking this course